Mittwoch, 23. Juni 2010

Burberry Projects

New talents and forefront technology:
Burberry never forgets its long tradition which made it one of the most famous women and menswear brands. But they choose to look forward, with two separate projects related to the same event: the fashion show of the menswear collection SS 2011, that is scheduled for Fashion Week in Milan.
The show was broadcasted via live streaming on the website of the fashion house. 
During the event the first song from the Burberry Acoustic project was presented - "Alleyway" by Life in Film.
You can hear the song in the video from the runway show in my post before!
The project is followed by the creative director Christopher Bailey, who chose personally the tracks to be proposed, and it involves in the Burberry universe several young British bands and artists, thanks to the mood and the energy of music. The selected bands and musicians are exclusively filmed for Burberry in the UK.

The second project, "Runway to Reality", links the catwalk with the purchasing almost in real time. You will be able to buy the items of outerwear and the accessories you've seen on the catwalk right after the show on the website of the brand until June 26. The purchases will be delivered after about six weeks.

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